Sunday 23 January 2011

How Printplace has Topped the Printing Industry in 2011

The recession has dealt a blow to nearly every industry, and this is reflected in the Printplace executives and professionals therein. Some have been badly crushed in their endeavors, while others have survived with some scratches - how is it that Printplace came out on top in 2011?

The printing industry has always been versatile and ever changing – the industry has had much to deal with; however, it managed to maintain a strong client base and while many magazines cut down on the costs of hiring a writer of their own on the payroll, and paying for the story and its whole journey, they find that online sources of articles and writers were a cheaper affair.


There were numerous negotiations, but the online printing industry managed to survive, largely unscathed. Having quality ready-made articles form seasoned writers was of course a much needed boost, allowing people to bid to the best buyer, by pitching these articles to magazines all over the world. There are numerous online printing agencies, which release a good variety of e books on a large variety of topics. It provides people with easy access, and is sometimes free of charge, or much cheaper than the hard cover paper counterparts.With software like Amazon kindle and much more, people were turning to the online printing industry to purchase books, and often at discounted rates, making it more popular.

The printing industry and the internet have become so closely linked that its survival now largely depends on effective online marketing, and use of various internet services, to move the printing media online, and make its presence more global. The online printing industry, in light of Printplace, continues to shine, despite the odds against it during recession. The printing industry largely emerged unscathed, as it had an online presence that allowed it to survive the larger part of losses, and be a hit with global audiences. While shipping the books to worldwide locations has suffered, selling them online in the form of e books has grown to be more economically viable and easier. However, a large part of the population still prefers to hold the books and drown in its pages, rather than read online.

As technology is changing, and with it, knowledge is advancing, the online printing media offers renewed hope, to sustain itself through the worst of the crisis, and emerge largely successful. Losses are of course there in terms of a lot of orders to be met. Businesses are looking to integrate their working with the internet, and thus online printing is emerging as a big part of this set of objectives.

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