Tuesday 24 August 2010

Choosing the Right Printed Banner for Your Business

Your banner is what people see. Your banner makes the lasting first impression. What if your banner is not up to the mark? Will you still be able to make that first impression? Definitely not! You just can’t. It is, therefore, an important thing to look at while choosing your business’ printed banner.

A printed banner can be used for many occasions. It can be used to promote certain offer or just advertise the company in various aspects. The banner is usually custom made for a specific purpose. If you’re thinking about what to consider when choosing a printed banner, then read on.



There are a few considerations before finalizing on your banner. You might want to look for all of these features or, at least, most of them.

Experience

No one wants a badly designed printed banner that also has spelling mistakes! Just imagine how many people are going to view your banner. Even the slightest mistake will actually seem like a very big mistake. That’s the main reason you want to look for a company that’s been in the business for some time. The experience that they have will be guarantee enough that they are experts in unique design with the latest technology. So, do a little research. Get all the information you can from the company you plan to work with and then make the decision.

Service

Would you like to pay for a printed banner you did not order? Well, I mean, you ordered a custom product but it turned out to be something else and the company says they can’t do anything about it. It’s not a good experience. You should be looking for this as well as turnaround time and installation. If the company can provide the product in less time with the same good quality, you might also want to find out if there is a customer satisfaction clause.

The Technology

If the company you approached is not using the latest technology to produce your printed banner, you might want to look for a different company that does. Using the latest technology will ensure a very high quality printed banner that has the potential to attract prospective business.

Quality

The company you choose to business with should be experts at producing excellent products. Your banner should be attractive and compelling. The material used should be top quality (you might want to ask them for samples or examples previous works).

Cost

You don’t want to pay a huge sum for a low quality product and likewise you don’t want to pay a low price expecting great quality. It doesn’t work that way. Request a quote for your printed banner from multiple companies. Don’t automatically choose the cheapest of the lot. Keep the above considerations in mind.

If you follow the mentioned steps, you will be able to find a company that can make your banner just the way you want it to look, perhaps, even better!

Wednesday 11 August 2010

How is Online Printing Shaping Up after the Recession?

Online printing, also called Print on Demand (POD) has revolutionized the printing world. Online printing offers good services to authors who would like to self publish. There may be other services offered with it like proof reading, formatting and editing. The process involved is mainly digital but there are some that use the lithography process as well. The resultant print is of a high quality with clear photos of high resolution and true colors without any streaks. The online printing industry was also a victim of recession and has somewhat suffered substantial economic setback.

There are ways in which the online printing suppliers dealt with recession without of course compromising on quality. With people looking to cut down cost, you will need to think of innovative ways to lure consumers to you. In the times of economic slowdown, it is sensible to cut down on costs, except the marketing cost. Increasing the marketing cost in these financially slow times helps to retain and attract potential customers and the online printing is no exception to this. The suppliers thought of effective ways of spending the money and maximizing the return on their investments.

Since the printing suppliers were offering online services, it was very important for them to have a friendly and navigable website without any glitches. Most customers will be turned off if the website is not user-friendly. The study of consumer psychology was important in order to promote online printing efficiently. Presenting the service and making it more enticing to the customers were very important. It happens with online marketing many times where the potential consumer looks past the product. It was also necessary to customize the service provided by online printing suppliers as it lends a personal touch to the service and special treatment to the customer. Taking customer feedback on the standard of your product and friendliness of your website and working the low scoring areas was of utmost importance. These conveyed the message that the supplies care about customers needs and are looking to improve.

It was of utmost importance to make sure that the product itself was of good quality. Special discounts on printing packages or on bulk printing was a good strategy. Increasing the variety of services offered was a good option and introduction of services like the note pad printing was a good move. With these simple online printing strategies fighting the recession was not that thorny for the suppliers!